TUMBLR LOGIN HOW TO

Tumblr is best for edgier brands with a more relaxed take on brand safety that wouldn’t be negatively impacted by such juxtaposition.īrands should also evaluate whether their audience is even on Tumblr. Even if your posts are squeaky clean, the reverse chronological algorithm means they could show up next to something more explicit in your audience’s feed. With that being said, brands need to seriously evaluate their risk tolerance with Tumblr. Their method relies on user tags for posts that might offend, like nudity or sensitive subject matter. Tumblr has never been known for its moderation. Evaluate if Tumblr marketing is right for your business Here are some tips for marketing on Tumblr. Tumblr can be an excellent avenue for the right brands but it has to make sense for yours. If you’re a marketer, you’re probably wondering how you can leverage Tumblr’s return. It’s just the type of tongue-in-cheek content that’s made Tumblr a cult favorite.Ĭannot even begin to tell you how much I need this pin /CAH9RNAcUF The tip blog covers everything from best practices to keyboard shortcuts to avoiding burnout.

The platform is so devoted to its culture that it created a blog called “Hellsite High” for new users to learn how to assimilate and contribute to the culture. Instead of making changes to the platform to curb the chaos, Tumblr recognized that its users want more of it and is more than willing to deliver. Site users have lovingly nicknamed Tumblr the “hellsite” due to its chaotic nature. Tumblr as a brand has fully leaned into where its audience has taken the platform. The result is a strange, but pleasant, fever-dream-esque experience. But Tumblr, with little rules about content type or subject matter, is known for being weird.įeatures like reblogging create viral inside jokes that make no sense out of context–and sometimes very little sense with context. Twitter is known for the spicy quote Tweet response while Instagram is known for aesthetically pleasing grids. Social media platforms are inherently cultural experiences but Tumblr feels different.

If other platforms are defined by their content type, Tumblr is defined by its culture. But before brands can decide if Tumblr is right for them, they need to understand the nuances of the platform. With all of the renewed interested in Tumblr, marketers might be considering the platform for their social strategy. According to Sprout Social’s Listening Tool, between Octoand November 17, 2022, there were over a million Tweets about Tumblr. The enthusiasm for Tumblr is spilling over into other platforms. Tumblr is one of the last bastions of wilderness on the internet, and I spend literal hours on here making stuff and talking to people and looking at stuff other people User That number might be even larger now, since Tumblr had a 96% adoption surge between Octoand November 17, 2022. Of the 135 million monthly users visiting the microblog site, 48% are Gen Z. And users–especially younger users–are responding to that freedom. You might see a GIF next to a text post next to an image. In a world where platforms are more and more defined by the type of content you consume and create–Twitter is for text, TikTok and YouTube are for video, Instagram is for all things visual–Tumblr’s environment invites post diversity. The reverse chronological feed is the anti-algorithm–you see exactly what you’ve followed and basically nothing else. But that’s exactly what people like about it. The platform’s interface essentially hasn’t changed since the 2010s.

Tumblr still feels like a relic of a different time. tumblr dot com the website and app November 14, 2022

TUMBLR LOGIN HOW TO

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